Sex & Money Make Headlines
Sex sells. Add a money angle and you’ve got front-page news, right? This Valentine’s Day, I’m hoping to make headlines not just for my new book, MARRY SMART, but for the exciting new mate preferences research I’m doing with University of Iowa graduate student Christie Boxer.
From the University of Iowa press release that went out today:
Men are increasingly interested in an educated woman who is a good financial prospect and less interested in chastity. Women are increasingly interested in a man who wants a family and less picky about whether he’s always Mr. Nice Guy.
That’s according to a study by University of Iowa sociologists Christine Whelan (photo, left) and Christie Boxer. They analyzed results of a 2008 survey of more than 1,100 undergraduates at the UI, the University of Washington, the University of Virginia and Penn State University, comparing the results to past mate-preference studies.
Since the 1930s, researchers have been asking college students to rank a list of 18 characteristics they’d prefer in a mate from “irrelevant” (0) to “essential” (3), allowing for a comparison of mate preferences dating back three generations. And my, how times have changed: Today’s young adults rank love and attraction as most important; a few generations ago it didn’t even make the top three.
Want to read more? Visit: http://news-releases.uiowa.edu/2009/february/020509study_mate.html
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